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Get ready to rep your race in style! As the official running store for the Milwaukee Lakefront Marathon, Half Marathon, and 5k, we’re launching a brand-new collection of race gear — designed with fresh energy, local pride, and the runner’s journey in mind. Whether you're chasing a PR, crossing the finish line for the first time, or showing up to cheer, this year’s event is built for celebration! The Marathon features a USATF-certified course, beginning downtown Milwaukee and spanning 26.2 miles, fully crossing the spectacular Hoan Bridge - one of Milwaukee's most iconic views! The Half Marathon shared the same route for the first 10 miles, including crossing the Hoan Bridge, before looping back downtown. The 5k & Walk the Hoan also includes an excellent route - there's something for everyone! From exclusive performance apparel to commemorative keepsakes, this year’s gear is bolder, faster, and more inspired than ever. Whether you're toeing the start line, cheering from the sidelines, or just love the spirit of the Lakefront, we've got something for you. Stay tuned — the countdown is on. This is more than merch. This is Milwaukee. This is Marathon. This is Goodmiles Running Co. To Sign Up for the Marathon: Milwaukee Lakefront Marathon