• {{product.name}}
    {{product.quantity}} at ${{product.cost}} - {{product.options}}
  • Background Image


    From the moment we can walk, we can’t wait to break into a run. Running is as natural as breathing. It’s freedom, joy and exhilaration. It’s a feeling we never outgrow.

    Your miles may be flat or hilly, sunny or drizzly, balmy or frigid. They may be in the solitude of a back trail or in solidarity at a crowded fundraiser.

    Whether you’re running around the block or training for a 10K, we welcome every runner and walker. And we’ll prepare you for the steps ahead. With our top athletic shoe brands, staff expertise, and commitment to community, we’ll help you get the most out of every mile. Because we believe every mile can be a good mile.

    Welcome to Goodmiles Running Company.



    At Goodmiles, your perfect fit is our number-one priority. Whether it’s a top-tier running shoe or the apparel to match, you’ll find gear that feels like it was made just for you. 

    When you come into our stores, you’ll be welcomed by people who get it, who know and love the run. Our Run Experts are here to answer all your questions and to find the shoes that will get you across your finish line, whatever it may be. First, they’ll use our Volumental foot scanner to measure your foot size, determine your arch type, and analyze your gait. Then, they’ll help you choose a comfortable, high-performance shoe that fits just right and gives support where you need it (and that looks good while doing it!). 

    If you want to solve those post-run aches and pains (we’ve been there), our Fit Experts can also help you choose an insole for added cushion and support. Insoles keep you moving comfortably during activity and help prevent injuries by keeping your joints in better alignment. We also offer compression socks and recovery shoes and sandals. We want you to not only be in the best shape of your life, but also feeling your very best every step of the way.

    Your shoes take a beating with every run, but we want them to be there for you as long as possible. That’s why we carry everything you need to keep your shoes clean (or as clean as they can be after a few good miles, that is). Waterproofing spray, odor neutralizer, sole cleaner: we have it all! Not to mention the accessories you need to make your run easy as possible.

    When you leave our store, you can trust that your new shoes are the best quality on the market, because we believe in only carrying shoes that are truly good for your feet. Only the very best in arch support, heel and toe cushioning, strike path correction, and more will do for our runners and walkers.

    In the end, whatever shoes, apparel, or accessories you choose, you can trust that your next miles will be good miles.



    Running is a passion, a love shared by millions. Whether you like to run solo, with a friend, or in a large group, Goodmiles wants to connect you with an incredible community of people so we can all share in the love of the run together.

    Outran your old shoes? All Goodmiles locations have year-round Share-A-Pair donation boxes for you to drop off your gently used men’s, women’s and children’s shoes. Donated shoes are distributed to Soles4Souls or to Milwaukee area nonprofits, including Father Gene’s Help Center, Milwaukee Rescue Mission, and Hope House Milwaukee. Between our stores and our Stan’s locations, we’ve donated over 310,000 pairs!



    Goodmiles is part of the Stan’s Fit For Your Feet collection of stores, a third-generation family business based out of Milwaukee, Wisconsin. Opened by Stan and Emerence Sajdak in 1950, the original Stan’s store has grown into three Stan’s locations, two Goodmiles locations, the Vionic Store Milwaukee, and Waxberg’s Walk Shoppe in Niles, Illinois. No matter the store, we’re always working to bring you innovative and fresh styles that invigorate every step you take.

    Being a family owned store, Goodmiles feels just like that: a family! Our store staff is a close-knit, fun group of people, and we welcome every customer into that family with open arms. We mean it when we say we want to continue growing our community of runners, because sharing the love is the only thing we know how to do!

    Goodmiles Running Company is a member of the Running Industry Association (RIA), which states, “The RIA’s sole purpose is to drive the running industry forward. We are passionate about supporting the running community and developing the business of our members. We succeed through collaboration, education, advocacy, innovation, and delivering an exceptional customer experience.”


    Sign up with your email below to hear all the good news!


    Processing, Please be patient
    Don't Tap Back or Close the Window!
    This could cause the order to duplicate or fail.
    Unfortunately, our digital storefront is down for a bit of maintenance. In the meantime, feel free to shop us in-store. Please check back again soon.