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You Did It, Milwaukee! Celebrate your accomplishment with official Milwaukee Lakefront Marathon, Half Marathon, and 5K gear from Goodmiles Running Company—the official running store of the event. Whether you conquered your first race, achieved a new PR, or showed up to cheer, it’s time to relive the energy and pride of race day. Our exclusive Lakefront Marathon Collection is here, featuring bold new designs, performance apparel, and commemorative keepsakes that capture the spirit of Milwaukee and every mile you ran. From the breathtaking Hoan Bridge views to the finish line downtown, every step told your story—now wear it with pride. This is more than merch. This is Milwaukee. This is Marathon. This is Goodmiles Running Co.