Welcome to Goodmiles Running Company!
AT GOODMILES, YOUR PERFECT FIT IS OUR NUMBER-ONE PRIORITY.
EVERY MILE CAN BE A GOODMILE.
From the moment we learn to walk, movement takes us somewhere.
Sometimes it’s across a finish line. Sometimes it’s around the block. It might be a morning walk, your first 5K, a new personal best, or simply choosing to move because it makes you feel good.
At Goodmiles Running Company, we believe there’s no single way to be a runner and no prerequisite for getting started.
Run. Walk. Jog. Shuffle. Move.
It’s all good.
We’re here to help you find the footwear, gear, knowledge, and community that make every mile feel a little better.
Because wherever you’re headed, every mile can be a goodmile.
WHO WE ARE
YOUR MILES. YOUR PACE. YOUR GOODMILES.
Goodmiles is a locally owned running and active-lifestyle store built for people who believe movement matters.
Experienced runners? Absolutely.
First-time runners? We’ve got you.
Walkers, gym-goers, fitness enthusiasts, and people simply looking for a great pair of athletic shoes? You belong here, too.
Our goal is to create a welcoming, non-intimidating place where everyone can feel comfortable asking questions, learning something new, and finding the right for the way they move.
Our team combines extensive footwear knowledge with a personalized fitting experience to help you discover shoes that feel right for your feet, your activity, and your goals.
No pressure. No judgment. Just people who love helping people move.
THE GOODMILES FIT EXPERIENCE
THE RIGHT SHOE STARTS WITH THE RIGHT FIT.
Your feet are uniquely yours. Your shoes should be, too.
That’s why we take the time to get to know you before recommending a shoe.
We’ll talk about how you move, what you’re doing now, where you want to go, what you’ve worn before, and what feels comfortable to you. From there, our trained team can measure your feet, use our digital foot-scanning technology, and bring out a personalized selection of footwear for you to try.
Then comes the most important part: you decide what feels best.
Whether you’re training for a marathon, starting a walking routine, spending long days on your feet, or simply looking for your next great pair of athletic shoes, we’re here to make finding them easier.
Need more? We can also help with insoles, socks, apparel, recovery products, and the gear that keeps you moving comfortably.
It’s not about finding just any shoe. It’s about finding your shoe.
OUR COMMUNITY
MILES ARE BETTER TOGETHER.
Goodmiles is more than a place to buy running shoes. We want to be a place where people connect.
Through weekly group runs and walks, training programs, community events, races, local partnerships, and charitable initiatives, we’re proud to support an active community throughout Greater Milwaukee.
And you don’t have to be “fast” to join us.
Run. Walk. Jog. Shuffle.
All paces are welcome.
Whether you show up to train, meet new people, try something different, or simply enjoy moving together, there’s a place for you here.
Because sometimes the best part of a mile is who you share it with.
GOODMILES REWARDS
YOUR MILES SHOULD COUNT.
We believe showing up is worth celebrating.
With Goodmiles Rewards, you can earn perks not only when you shop, but also by tracking your miles and participating in Goodmiles events.
It’s our way of cheering you on — whether you’re logging your first 100 miles or your next 1,000.
Because progress looks different for everyone, and every mile deserves recognition. shoe. It’s about finding your shoe.
GIVING BACK
GOOD MILES CAN DO GOOD.
Being part of a community means taking care of it.
Through our family of stores, we support local nonprofit organizations, community events, and programs that help get shoes onto the feet of people who need them.
Our Share-A-Pair program collects new and gently used footwear for local organizations and community partners, giving shoes another life and helping our neighbors take their own next steps.
Through our Miles for Good campaign, we turn movement into meaningful impact. Throughout the year, we partner with local nonprofit organizations to raise awareness for their causes and give back to our community.
OUR STORY
LOCAL ROOTS. FAMILY OWNED. ALWAYS MOVING FORWARD.
Goodmiles Running Company is part of Midwest Shoe Merchants, a third-generation, family-owned independent footwear retailer with roots in Milwaukee dating back to 1950.
Our family has spent generations learning something pretty important:
A great shoe can make a difference, but the people helping you find it make the experience.
Goodmiles was created to bring that tradition of personal service and expert fit into the running and active-lifestyle community.
Today, our Goodmiles team continues that legacy with a fresh perspective: combining premium running and athletic brands, knowledgeable Fit Experts, personalized service, and a genuine love of movement and community.
We’re locally owned. We’re independent. And we’re proud to call Wisconsin home.
Most importantly, we believe movement is for everyone.
Wherever you’re starting, whatever your pace, and wherever your next mile takes you:
Welcome to Goodmiles.